Brand Strategy + Full Relaunch
VANTA CONSTRUCTION
Better work, better positioning, bigger contracts.
ServiceBrand Strategy + Full Relaunch
IndustryBuilding & Renovation · Edmonton
Year2024
Case03 / 04
Key Results
2.4×Average project valueSix months post-launch
68%Proposal-to-contract rateUp from 29% pre-relaunch
The Challenge
Competing on price alone and losing bids to agencies who looked more polished — despite doing genuinely better work. The brand didn't reflect the quality of the builds, and enterprise clients weren't calling.
What We Built
- Brand repositioning & messaging strategy
- Credibility-first web redesign
- Project showcase system & testimonial engine
- Proposal kit & sales collateral
After
BeforeOutcomes & Results
Within two months of the relaunch, Marcus landed a $380,000 commercial contract with a client who had found them through the new website. The updated proposals and sales collateral made a measurable difference in how quickly deals closed. Vanta hasn't competed on price since.
We were doing $400,000 builds but presenting like a $40,000 contractor. The rebrand changed how clients perceived us before we even got on a call — bigger projects, less negotiation.
Marcus VantaOwner, Vanta Construction